‘Day of Bathrooms’ a great success at Keramag
Over 400 visitors to the new showrooms / High proportion of construction projects planned / Positively received by local media / Beate Vetter: ‘Community makes us stronger’ /
Ratingen. Keramag AG’s ‘Day of Bathrooms’ was a huge success. The manufacturer invited Ratingen locals to visit its newly constructed showrooms in the main administration building.
Well over 400 visitors came along, mainly private constructors and renovators, who used the promotional Saturday event to gain an insight into the possibilities offered by contemporary bathroom environments. Many guests came armed with plans and floor plans, and found out about products, shapes and functions while bearing in mind the various construction issues.
The Keramag event attracted a lot of attention and was positively received by regional media. Several comprehensive articles were published in local newspapers, and a TV team covered the information day in a report.
The newly designed separate exhibition space for system solutions for public and commercial sanitary facilities was also well received by investors, planners and architects. Beate Vetter, head of Brand Communication, was extremely satisfied with the positive response the event elicited: ‘The frequency and quality of visitors exceeded our expectations. We were also pleased to see that the bathroom has clearly become an extremely important part of ensuring a high quality of life for people in general. Approaching end customers via all three sales levels provided us with a fantastic opportunity to improve our market success. One thing is crystal clear: community makes us stronger.’
