BäderForum: one step ahead when it comes to training
Successful seminar programme by Keramag: bathroom workshop, bathroom design and bathroom marketing / Three-pronged approach for greater market success / User-oriented qualification for professionals in the sanitary industry, architects and planners / Seminar dates for the rest of 2010 /
Ratingen. Professional career training is an essential component for safeguarding the future of your business. External training offers are becoming increasingly popular. Around 70% of companies already take advantage of these qualification opportunities. It is mainly smaller businesses whose staff are increasingly attending seminars by well-known manufacturers, as these not only focus on product information, but also specialist training. In this context, Keramag’s BäderForum initiative is exceptionally popular with professionals in the sanitary industry, architects and planners. The seminars focus on providing practically oriented training in advice, planning and local marketing and are highly praised by experts for their educational quality and range of topics covered.
The seminars cover three main types of seminar: bathroom workshop, bathroom design and bathroom marketing. The bathroom workshop series, which is a popular tried-and-tested concept that has been in existence for many years, offers basic and trend seminars, as well as the training session ‘Designing with light’. The specially developed model room makes presenting individual bathroom landscapes and lifestyle worlds much easier. The comprehensive stocks of materials enable various design options to be realised for various types of floors and walls. In addition, the lighting modules available provide opportunities to practise skilful lighting design. All three seminar types focus on one central topic: how to cater to the client’s taste as much as possible while awakening a fascination with bathrooms and thereby achieving a high level of customer satisfaction. One of the new seminars in this series, entitled ‘Successful company positioning’ has been designed especially for business owners. This covers the individual development of ‘customised’ communication concepts which take into account company positioning and orientation to the respective company location.
With the bathroom design seminar series, experienced presenters talk about principles of freehand drawing and – for advanced participants – the creation of detailed plan drawings for the customer’s chosen style.
The bathroom marketing package comprises various training modules for salespeople, expert advisors, installers and business owners. Participants are shown the best way to improve sales figures, the strengths of female managers, sales-oriented use of relationships, successful telephone sales, approaching customers in the growth market of adults aged 50 and older and skilful sales arguments. In addition, the manufacturer also provides interested professionals with insights into ceramic production in the Wesel and Haldensleben factories.
Beate Vetter, head of brand communication at Keramag AG had the following to say about this remarkable initiative: ‘Putting off training courses to save money is like stopping your watch to save time. The consistent, practical orientation of all our seminars ensures the best possible learning outcomes for all participants. This confirms the exceptionally good ratings we are given by participants.’
The seminars take place in the BäderForum in Keramag’s main administration building in Ratingen. The high demand and limited number of places mean that early booking is recommended for the following events over the remainder of 2010.
BEREICH BÄDERWERKSTATT
Basic seminars: 02./03.09.2010 21./22.10.2010 02./03.12.2010
Trend seminars: 25./26.11.2010
Designing with light: 11.11.2010
BATHROOM DESIGN
Impressing with clear stylistic expertise: 09./10.12.2010
BATHROOM MARKETING
Winning contact techniques: 26./27.08.2010
Aesthetics without barriers: 23./24.09.2010
The secret of successful products: on request
