Preciosa: benchmark for timeless design for over 40 years / Unique combination of square and circle elements / New washbasins, hand-rinse basins, WC and bidet in puristic design language / Completed by attractive bathroom furniture /

Ratingen. Successful design not only follows short-term fashion trends, but also appeals over the long term. In the automotive industry, this principle is embodied by the legendary Mini, for example. In the lifestyle industry, the Preciosa bathroom range by Keramag has been a benchmark for a timeless and modern design language for over 40 years and is proof of an upmarket bathroom culture.

The concise combination of square silhouettes with circular basins has turned the range, particularly the individual washbasins, into internationally recognised classics. The brand manufacturer has now launched some attractive updates and expansions to this unique range. The existing time-tested Preciosa range is still available.

As part of this relaunch, Keramag designers have created new washbasins with reduced projections and designs. The previous sunken tap hole bench has been deliberately omitted. Thanks to their consistent design language, the new wall-hung WC and bidet create a convincing link to the washbasin. The updated range is completed by new furniture elements.

Preciosa II comprises a new hand-rinse basin with right-hand tap holes and washbasins (with tap holes and overflow) in various sizes which can be complemented with hand-towel rails to the side.

The ceramic range also comprises a wall-hung washdown WC with the option of a WC seat with soft-closing mechanism, and a wall-hung bidet. Matching new vanity units, a hand-rinse basin combined with a vanity unit and a tall cabinet in white high-gloss paint are also available. The furniture is mitred, an elaborate way of constructing which gives them a particularly high-quality character.

All the ceramic objects can be provided with the dirt-repellent KeraTect glaze on request, which comes with a 30-year functional guarantee from the manufacturer.

Download PI 10.06.2010

PR-Agency:

Thielenhaus & Partner

Agentur für Marketing GmbH

Dönberger Str. 92

42111 Wuppertal
Germany

phone: +49 (0)202/970 10-0

fax: +49 (0)202/970 10-50

info(at)thielenhaus.de

Presscontact:

Keramag AG

Brand communication dept.

Mrs. Regina Kraus

phone: +49 (0)2102/916-457

fax: +49 (0)2102/916-1457

regina.kraus(at)keramag.de

 
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