Growth in Guest WC segment
High demand in private households / Economy of space is key to success / More freedom to move around thanks to compact ceramic items / Keramag: ten furnishing programmes for all situations / Active sales advice with Guest WC catalogue /
Ratingen. According to GfK, the number of private households that have a guest toilet has increased from 43% to 45% in just five years. For sanitary retailers, this segment is one that has the greatest potential for growth. This is because, as a key element of the overall living environment, a separate guest WC is consistently at the top of most Germans’ wish list.
Often, a targeted discussion with the customer is all that is needed to marry customers’ wishes with reality. The first step is to look for and find a suitable room. Proven solutions to this include the conversion of a child’s room or storage cupboard that is no longer needed. Even with rooms of just three or four square metres, it is possible to realise highly attractive ensembles with washbasins and WCs. With larger rooms, discerning homeowners are increasingly opting for an additional urinal.
A prerequisite to a successful bathroom installation in a small space is the use of space-saving ceramic items that provide users with the greatest amount of space possible. Keramag has set benchmarks in this respect with its special furnishing programmes that meet various design preferences. The aim of the concept is to give even small rooms an inviting atmosphere and to guarantee a high level of comfort and hygiene.
In order to make advice and planning easier for sanitary professionals, the manufacturer has published a Guest WC catalogue that is also ideal for presenting to the customer, thereby promoting sales. This 48-page brochure will help the reader to think about the style he or she wants, aiding the creation of an overall design that caters perfectly to his or her personal requirements and spatial dimensions. It focuses on ten high-quality bathroom ranges that comprise ceramic objects such as hand-rinse basins, WCs and urinals whose shapes and functions cater to various tastes and spaces. Intelligent space-saving solutions are particularly evident in the reduced dimensions and projections of the products, which ensure that the room does not feel claustrophobic, despite its size. The ceramic programme is completed by vanity units, side cabinets, illuminated mirrors, shelves, hand-towel rails and holders, toilet brushes and other accessories that match the rest of the range perfectly, right down to the finest detail.
