Keramag: attractive new products at SHK ESSEN
German market leader for sanitary ceramics / Trade fair premiere for new cross-generational bathrooms / Successful combination of attractive design and improved safety standards / User-oriented additions to Preciosa and Xeno ranges / Complete bathroom range for various requirements and needs / Michael Hellmund: ‘cautiously optimistic for 2010’ /
Essen/Ratingen. At SHK ESSEN, Keramag AG presented a wide range of new products and additions to existing ranges. The focus was on a new Dejuna cross-generational bathroom range which combines timeless and modern design with improved safety standards. In this respect, Dejuna meets the needs and requirements of both young construction companies and renovators, as well as the generation aged 50 and older. The design language ensures that, even in upmarket private bathrooms, people will not associate this range with a bathroom designed for disabled facilities or hospitals.
This trade fair also saw a relaunch of the design classic Preciosa and an attractive new furnishing range for the bathroom range Xeno. Furthermore, Keramag also pre-sented the complete bathroom range 4U at SHK ESSEN, which can be adapted to suit individual rooms and tastes while providing plenty of room to play when it comes to design. The company also showcased the complete bath-room range iCon, which can be combined in various ways and has been in high demand since it was launched in 2009.
Some of the more unusual product innovations on display in Essen included the 4Bambini play and water landscape, which, along with the new sensor tap of the same name, has been specially developed for nurseries. 4Bambini complements the existing Keramag special range for chil-dren, comprising the Kind washbasin, user-friendly WCs and a basin for baby care.
At the trade fair, Michael Hellmund, Chairman of the Board at Keramag AG, indicated that he was highly satisfied with the company’s current performance. In his opinion, the company’s success over the past year is mainly attributable to the rapid product innovations, as well as consistent sales partnerships. Furthermore, it has been able to largely distance itself from the overall negative trends in the sanitary industry. Following a good start in 2010, he suggested that – in spite of the difficult basic conditions – he was ‘cautiously optimistic’ for the coming year.
Keramag, like its sister company Koralle, is a member of the Finnish Sanitec Corporation, which has approximately 9,000 employees and 27 production locations and is Eu-rope’s market leader for sanitary ceramics, bathtubs and showers.
