2000 - 2005
Keramag is entering the new century with groundbreaking developments and a multi-faceted, attractive product range. As an innovative trendsetter, the company again and again sets the standard for the market – whether with the world’s first dirt-repellent glaze, the development of its own style segments, innovative seminars for bathroom professionals. As well as this, Keramag anticipates the future trends in the field of sanitation through constant observation of the mainstream, so that very often new developments are already brought onto the market when the trend has only just begun.
Keramag - We create lasting values.
2000
Product innovations:
- Aura fitness shower
- Dirt-repellent surface coating KeraClean
- Cleo washbasin boxette / vanity unit
- Fora washplace concept
- Vitalis wheelchair-accessible washbasins
- Caluna bathtubs / shower trays
2001
The British Private Equity Investor BC Partners takes over the majority holding in Sanitec.
Spectra Vertriebsgesellschaft mbH, Gaggenau, merges with Keramag as separate sales company for the mineral material Varicor®
Product innovations:
Cotta bathroom series in modern country house style.
Vivano bathroom series for a sophisticated lifestyle.
World’s first dirt-repellent glaze KeraTect®.
2002
Product innovations:
- Visit comprehensive guest toilet concept
- Joly-Boxette
- Fidelio
- Italian design:
bathroom range 500 by Antonio Citterio - Expansion of Vitelle furniture range
- Renova Nr. 1 Plus furniture washbasins and bathroom furniture
- Primera whirlpool range
2003
Company anniversary: 100 years of Keramag
Product innovations:
- The JOOP! bathroom
- Extension of the washing area concept Preciosa for complete bathroom series
- extension of the series Renova Nr. 1 Comprimo
- Urinale mit 1 Liter-Absaugeformstück
2004
Product innovations:
- Bathroom range F1
- Renova Nr. 1 Plan washbasins
- Expansion of bathroom series 500 by Antonio Citterio
- Centaurus urinal (hybrid and waterless versions)
- Wheelchair-accessible Vitalis Pro washbasins made from Varicor®
2005
Majority takeover of Sanitec by Finnish private equity investor EQT.
Product innovations:
- Bathroom series Flow by Hadi Teherani
- Countertop washbasins Emani by Antonio Citterio
- Countertop washbasins Rondo, Cubic and Futura made from Varicor®
- Expansion of Renova Nr. 1 Plan range
- Plus4 wall-hung WC
- Urinal flush system Flushcontrol 500
